OpenAI Launches $100 ChatGPT Pro Plan, Targeting Anthropic’s Claude Max
April 12, 2026 – 6:11 pm
In short:
OpenAI introduced a new $100 per month ChatGPT Pro plan on April 9, 2026. This tier sits between the existing $20 Plus and $200 Pro plans, directly competing with Anthropic’s Claude Max which is also priced at $100 per month. The new plan offers five times more Codex usage than the Plus plan, access to the same model suite as the $200 tier, and a launch promotion doubling that advantage until May 31, 2026.
Pricing and Usage Comparison
The new Pro plan is OpenAI’s sixth pricing level, ranging from a free account with ads to:
- $8/month Go Plan
- $20/month Plus Plan (with limited Codex usage)
- $100 and $200 per month Pro Plans
- $25/user/month Business Plan
- Custom-priced Enterprise Contracts
The $100 plan offers five times the Codex usage of the Plus plan, catering to "longer, high-effort Codex sessions" that Plus users reach their limit on. The $200 Pro plan provides 20 times the Codex usage of Plus.
Both Pro tiers grant access to:
- Exclusive GPT-5.4 Pro model
- Unlimited use of GPT-5.4 Instant and GPT-5.4 Thinking
- All other features available in the $200 plan
Codex Demand Driven by Rapid Growth
On April 8, 2026, OpenAI announced Codex had reached three million weekly users, with a 5x increase in usage over three months. To celebrate this milestone, they introduced the new Pro plan and committed to resetting Codex limits every time they reach an additional million weekly users until Codex reaches ten million.